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Production Moodboard · Draft 01
SectorSustainable flooring · Eco-friendly construction
Scene 001 · Take 001 · Sync

THE COLOSSEUM, TODAY

From the ground gladiators fought on to the ground that breathes — a spot for the Colosseum's Belvedere

30″
Loop duration
9
Total shots
16:9
58″ monitor
MUTE
Large text
01
0:00–0:03
AI
02
0:03–0:07
AI
03
0:07–0:12
AI
04
0:12–0:15
AI
05
0:15–0:19
AI
06
0:19–0:26.5
Real
07
0:26.5–0:28
Real
08-09
0:28–0:30
Static
01
Shot 01 · Opening
HOURGLASS
0:00 – 0:03
3 seconds
AI Generated

Extreme macro of a bronze Roman hourglass, golden sand flowing slowly. Dust particles float in the golden light. Blurred dark background.

Camera: extremely slow dolly-in, minimal depth of field.

Text Overlay
none — pure visual impact
Ref. 01 Clessidra dorata
Ref. 02 Clessidra alternativa
02
Shot 02 · Rome is Born
80 A.D.
0:03 – 0:07
4 seconds
AI Generated

The hourglass sand transforms into construction dust. Zoom-out reveals an aerial view of ancient Rome under construction — the Colosseum rising, wooden scaffolding, Roman workers seen from above.

Camera: fast pull-back from above, drone angle.

Text Overlay
"80 A.D."
ConstructionCostruzione arena
Scaffold AImpalcature A
Scaffold BImpalcature B
Construction SiteCantiere Colosseo
Ancient RomeRoma antica vista larga
CompleteColosseo completo antico
03
Shot 03 · The Battles
GLADIATORS
0:07 – 0:12
5 seconds
AI Generated

Birdview of the Colosseum arena. Gladiators in shadow/silhouette, choreographed movement rather than violence — dust and sand kicked up. No blood, no deaths.

Camera: slow top-down orbit.

Text Overlay
"Battles"
DuelDuello gladiatori birdview
CrowdArena piena di folla
GroupGruppo gladiatori birdview

Note: the "Duel" (2 figures) is the reference best suited to the desired tone — less crowded, more cinematic. The other two show denser options if a fuller arena is preferred.

04
Shot 04 · Time Passes
HOURGLASS → POCKET WATCH → SMARTWATCH
0:12 – 0:15
3 seconds
AI Generated

Match-cut from the hourglass to an antique pocket watch, then the hands spin rapidly, finally transforming into a modern Apple Watch on a wrist.

Camera: tight close-ups, quick match-cuts.

Text Overlay
"500 · 1000 · 1500 · 1900 · 2000"
Antique watchOrologio da tasca dettaglioTransizione orologio-smartwatch — split diagonale

Note: the reference image already shows the diagonal split from antique watch to Apple Watch — exactly the intended conceptual transition. It can be used as a guide frame for the animation in post.

05
Shot 05 · Urban Jungle
ROME, 2026
0:15 – 0:19
4 seconds
AI Generated

Fast pull-back from the smartwatch — reveals Rome today, the Colosseum still there but surrounded by traffic, cars, urban chaos. Cold palette, almost documentary-style.

Camera: dramatic aerial pull-out.

Text Overlay
"2026"
Modern ColosseumColosseo aereo moderno con traffico e città

Perfect match: this image shows exactly the concept — a modern aerial view with streets, traffic, and urban context visible around the monument.

06
Shot 06 · The Process
THE INTERVENTION — REAL FOOTAGE
0:19 – 0:26.5
7.5 seconds
Real construction-site photo

Technical section built on real photos from the Colosseum Belvedere construction site — not AI generated. Here the technical audience recognizes the accuracy of the real process.

A
Quarry & aggregates
Sand, medium and large aggregates extracted from the quarry. Text: "Sand. Aggregates. Lab-tested before every intervention."
Construction-site image provided by the team — pending
B
Legante e miscelazione
Binder & mixing
Big bag of the product — Nature Premix (1200/1500 kg) + Stabilcure canister. Text: "Eco-friendly binder. Water. Aggregates. A single mix."
Nature Premix
Redacted
Stabilcure
Redacted
C
Transport & laying
Compaction roller, finisher, operators at work with the Colosseum in the background. Text: "Laid. Compacted. Under the Colosseum's watch."
Roller + ColosseumRullo compattatore giallo davanti al Colosseo
Piles + ArchCumuli aggregato con Arco di Costantino sullo sfondo
D
Stabilcure — the transformation
Stabilcure spraying, the surface turns white for a few hours. Text: "White for a few hours. Then the earth's color returns."
Construction-site image provided by the team — pending

Next update: this section will include the real photos from the Belvedere construction site that the team shared — they will replace the placeholders above with authentic material.

07
Shot 07 · The Result
THE BELVEDERE, TODAY
0:26.5 – 0:28
1.5 seconds
Real photo / AI-match

Serene view of the completed Belvedere. Visitors walking calmly along the earth-colored path, warm golden light, a return to the palette of the first shot.

Text Overlay
"The Colosseum, today. Ready in hours."
Mood reference Interno Colosseo con folla e luce dorata
Belvedere · Real Vista serena del Belvedere con alberi e Colosseo sullo sfondo

Real photo available: serene view with trees in the foreground and the Colosseum in the background — atmosphere already aligned with the intended tone for the final shot. The red construction-site stakes will need to be removed/masked in post-production or replaced with an equivalent frame once work is complete.

08–09
Shot 08–09 · Closing
LOGO, MANIFESTO & LOOP
0:28 – 0:30
2 seconds
Static / Graphic

Full-screen texture of stabilized earth, brand logo at the center. Closes with a dissolve into golden sand that ties back to Shot 01 — an invisible loop.

Text Overlay
"Natural ground as ecological infrastructure"
◈
High-resolution brand logo
— to be requested from the team
Production Summary

Every Shot, Every Source

ShotTimecodeContentSourceStatus
010:00–0:03HourglassAI generated2 references ready
020:03–0:07Rome is born, 80 A.D.AI generated6 references ready
030:07–0:12Gladiators, birdviewAI generated3 references ready
040:12–0:15Time passesAI generated1 reference — direct match
050:15–0:19Modern Rome, urban jungleAI generated1 reference — perfect match
060:19–0:26.5The real process (4 stages)Real construction-site photoStages B and C complete · A pending
070:26.5–0:28Completed BelvedereReal / AI-matchReal photo received — to refine in post
08–090:28–0:30Logo, manifesto, loopStaticAwaiting high-resolution logo

What's still missing before final production